Why Effective Marketing Isn’t One-Size Fits All

Today I am going to share with you the single most important piece of information that I used to take my business to the next level.

“One Size Fits All Doesn’t Work As A Marketing Strategy”

one-size-doesnt-fit-all

When I first started using email marketing to keep my customers engaged with my business I found that it gave my business a small boost but it didn’t quite do as well as I expected. I was getting my name out there and keeping it fresh in my prospect’s mind, but I was struggling to keep people subscribed to my email list. I was able to get people onto my list fairly easily, but keeping them as a subscriber long-term was a bit of a challenge.

My business, like 99% of all businesses, has a wide range of customers at various levels of success and their needs and interests are likewise different. I was using an email campaign that tried to fill the needs of everyone and as a result it was not very effective. Basically, one email would cater to my small businesses and the next would cover the needs of larger businesses.

What was happening was the emails for small businesses caused large businesses to unsubscribe and the emails for larger businesses caused the small business owners to unsubscribe. So you can see how it was a constant struggle trying to get new subscribers because of the customer turnover.

It wasn’t until I started segmenting my list and developing very specific campaigns that everything really clicked.

To have successful campaigns you really need to be able to

Get the Right Information to The Right People at The Right Time.

  • Lead growth and retention will go way up when all of your email marketing matches their needs
  • Increased revenue when your sales make sense to your customers
  • Increased trust as you can build a reputation of providing value and understanding their needs

In order to do this, you need to invest in a really good CRM/Autoresponder.

I shied away from making the investment for a while and went with a cheaper, basic autoresponder service. When I think back now, I would have achieved success so much sooner if I hadn’t been so focused on the cost instead of the benefits. The first year I switched to Infusionsoft and set up automated campaigns that segmented my mailing list and delivered the right information to the right people, my sales doubled. I know that these results were directly related to Infusionsoft because that was the only significant change I made to my business.

Being able to send the right information to the right people at the right time makes a world of difference. Sending relevant information and promotions to your leads is only possible when you have the ability to segment your email list through automated processes mean they move through your sales funnel easier and with greater speed.

Let me know if I can help you save time while making more money.

Thanks,

Rick

 

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