What Retail Stores Want to Do With Your Consumer Data

What Retail Stores Want to Do With Your Consumer Data

In 2014, it shouldn’t come as a shock to hear that retailers are monitoring your movements and actions when you shop online.
Online stores commonly track your cookies (check their privacy statement) to find out where you’ve been, what you’ve searched for and what you purchased. Experts call these data points “bread crumbs.”
See also: Less Traffic on Your Commute? Thank Big Data
It’s no accident, for example, that Facebook shows you ads for products that you previously gSee Original Article

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