Vomiting Robot App Illustrates Why You Shouldn't Get High on Cough Syrup

Vomiting Robot App Illustrates Why You Shouldn't Get High on Cough Syrup

This is your robot. This is your robot on drugs. It pukes a lot. Any questions?
A new mobile app aimed at teens who are at risk of abusing over-the-counter medications such as cough syrup lets them test the effects on a customized robot. The results? Lots of projectile vomiting.
The campaign, less in the vein of a traditional scare-tactic public safety announcement and more like a mobile game, comes from ad agency Tribal Worldwide on behalf of the Consumer Healthcare Products AssociSee Original Article

'Angry Birds' Maker Rovio to Cut 130 Jobs

HELSINKI — Mobile game developer Rovio Entertainment says it plans to cut some 16% of its workforce amid signs that its Angry Birds game is losing some of its luster.
CEO Mikael Hed said in a statement on Thursday that Rovio expects to cut up to 130 jobs in Finland, as the company had been building its team on assumptions of “faster growth than has materialized.” The Espoo, Finland-based company currently has about 800 employees.
See also: Anguished Birds: Rovio Net Profit Falls 52% in 2See Original Article

Nike Foundation Launches 'Girl Effect' Accelerator to Alleviate Global Poverty

Ten companies that have been selected for a new startup incubator are committed to a linchpin of lifting millions out of poverty: empowering young women.
The Girl Effect Accelerator, launched Thursday by the Nike Foundation and the Unreasonable Group, will mentor a cohort of companies that are all dedicated to the hundreds of millions of girls who live in poverty globally. For two weeks they will gather to grow their businesses — but not just because fighting poverty is the right thing tSee Original Article

Words matter

Boilerplate kills kittens. Early in my career, I worked as a technical writer for a large government contractor. The GPO Manual was our ultimate arbiter of word choice, I learned to spell “judgment” without a second “e,” and we relied heavily on giant chunks of pre-written text. I was a “writer,” but one who was having her soul slowly crushed under the weight of government regulations. Those formative experiences gave me an intense interest in how words areSee Original Article

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