The Weekender 02

Business Tips  – Humour – Marketing  – Videos

Hello and welcome back to The Weekender,
How was your work week, profitable I hope?

In This Weekends Issue….

Here is your guide for when your internet fails!
Vintage Social Networking

First off, I just want to say thanks for everyone that purchased my Life Cycle Email Marketing System.
It’s amazing working with fellow entrepreneurs from all over the world, Australia, Canada, India, New Zealand, and the United States.

Check out the discount prices for a limited time only, http://rickostler.com/ricks-life-cycle-marketing-discount-prices/

This video cracks me up! Jimmy Fallon and Paul Rudd compete in a lip sync battle, and Paul raises the bar in the second round.

Lip Sync Battle – Jimmy Fallon vs Paul Rudd

This Weeks Business Tip

This past week someone asked me; Rick, how do you help clients position their products and services in a way that will guaranty sales?

Well I was fortunate enough to discover a very simple formula for doing this;

HTM > TM > WSMS > KSL / KSM > HPO > BERC = The Amazing Formula

The above formula represents a 6 Part sequence;

Step One: The HTM – Hungry Target Market

Who will you be selling to? These people have their OWN MINDSET and BELIEFS.
They are ONLY interested in a specific type of OFFER.

Most of your competitors don’t understand this so they totally miss out because they hit the Wrong Hot Buttons
then shake their head in disbelief.

So many people try to sell to an audience they DON’T UNDERSTAND! You can do that. But you have to
really learn the mindset, beliefs and attitudes of the audience.

Step Two: TM – Targeted Media

How to choose a TARGETED MEDIA that REACHES your Hungry Target Market.
YOUR media might be Linkedin or Facebook ads, affiliates, banner ads on blogs and forums, or Google search results.

The Internet is NOT a media. It’s really a collection of different media.
I use anywhere from 2-3 to target prospects.

Step Three: WSMS – Web Site Marketing System

This is your lead generation Process. This of it as your lead generation machine.
What are YOU offering EVERY DAY that generates leads for your SALES MACHINE?

One of things I teach to clients is to understand how many Sign Ups they need into their Sales Machine                                                 every week to generate the revenue they want.

If you have my Push Button Profit Planner, it runs the numbers for you. Just just punch in 6 numbers,
and it’ll tell you WHAT you need to stuff into your sales machine this week to output the dollars you need.

FACT – MOST PEOPLE AREN’T STUFFING ENOUGH LEADS INTO THEIR SALES MACHINE.

Which means theirs WSMS is BROKEN or non-existent!

The VAST MAJORITY of Internet marketing businesses have absolutely no consistent lead generation.

They work on feast or famine, hit or miss, spray and pray marketing. IT SUCKS! Flat out sucks.

At least start with a one small process for generating consistent leads.

Get That running then expand and grow it or add another one.

Do SOMETHING CONSISTENT – Your business MUST have LEADS!

Step Four: KSM – Killer Sales Machine

You have the KILLER SALES LETTER OR KILLER SALES MACHINE or KSP — Killer Sales Process.
In other words, you have to CONVERT those LEADS into BUYERS. It’s your SALES MACHINE!

Once you have your NUMBERS DOWN, you KNOW that each week you need to STUFF X number of
LEADS into your SALES MACHINE to output the dollars you want.

Now, if your sales machine is BROKEN or NON-EXISTENT, there is a VERY GOOD GOAL to work on.
Basically, either your lead generation machine isn’t stuffing enough leads into your sales machine or
your sales machine isn’t doing the job of SELLING THEM and you need to FIX IT.

Do you have a Sales Machines that dependably and predictably cranks out sales. If not, why not?

What’s STOPPING YOU?
There’s ONLY 1 of 2 things:
1. You don’t know HOW TO do it. I can solve that.
2. You are stuck on WHETHER TO do THIS or THAT.

Step Five: HPO – Hot Product/Service Offer or Opportunity

Obviously your SALES MACHINE has to SELL SOMETHING!
But WHAT?
It’s the role of your HPO to DECIDE THAT.

It can be a product OR a service!
It can be an AFFILIATE OFFER or your OWN OFFER.

Here’s what MOST PEOPLE FLAT OUT DON’T get.
This is INTRICATELY tied to your HTM.

Are you making offers that have a virtual 100% message to market match?
What I mean is, do you know SO EXACTLY for THIS group of people EXACTLY what they want that you
can give it to them PRECISELY?

THAT is the power of running a TRUE HPO!
When I say HIGHER RESPONSE, I MEAN IT and get it.

Step Six: BERC – Back End Repeat Cycle

The final step is your Back End Repeat Cycle.
You want to sell over and over and over to your best customers.
You get a CYCLE THAT WORKS.
You repeat it OVER AND OVER until it stops working.

The FRONT END is the WSMS – the INITIAL thing you offer that gets a response and the intitial sale.
The BERC is the BACK END or the REPEAT and REFERRAL business.

So think of this as your REPEAT AND REFERRAL MACHINE!
Do you have a repeat and referral machine?

You can analyze and break down ANY BUSINESS very, very quickly using the Amazing Formula when you really understand it.

I want you to discover this amazing formula the same way I did.

My friends at Infusionsoft are offering valuable Small Business Success Kits
to help you identify places in your business that have room for improvement.

The success kits contain worksheets and videos that walk you through Lifecycle Marketing
and shows you how it can be applied for your business specifically!

All of this is free and can help your business Thrive 365 days of the year.

Click the link below to get access to these amazing tools;

To your success,

Rick Ostler

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