“Real time means right now. It means right in this second” says…

“Real time means right now. It means right in this second” says…

“Real time means right now. It means right in this second” says Mike Gualtieri, principal analyst at Forrester Research. To improve the customer experience, businesses need to tap into customer data to deliver the right offers and right experience throughout customer journey. Often this means accessing and reacting to data in real time.

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