Unless you crawled out from under a rock, you had to have heard about the recent ALS Ice Bucket Challenge. You may have known someone who participated. You may have even been challenged yourself. It was so widespread that you couldn’t miss it, especially if you spent any time on Facebook or YouTube. Businesses should pay close attention to the ALS Ice Bucket Challenge. They can learn something about marketing from it. In fact, it was a brilliant way to promote a cause. Here are some tips ySee Original Article
Thank the old gods, and the new.
HBO chairman and CEO Richard Plepler announced that the popular premium cable channel will offer its streaming platform as a standalone service in the U.S. in 2015.
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Speaking at the Time Warner investor meeting on Wednesday, Plepler emphasized the chance to reach new customers as motivation for the move.
“That is a large and growing opportunity that should no longer be left untapped. It is time to remove all baSee Original Article