Category Archives: Marketing For Your Business

02Oct/14

Have You Got Millennial Workforce Expectations All Wrong? Rawn…

Have You Got Millennial Workforce Expectations All Wrong?
Rawn…

Have You Got Millennial Workforce Expectations All Wrong?
Rawn Shah, forbes.com
How well do you understand the Millennial generation across the world and their expectations of the workplace? We have been many memes passing around speaking of how different they are from other generations. Yet, I think the many mismatches betwe…

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ibmblr:

Watson, the decision whisperer
At the rate you hear the…

ibmblr:

Watson, the decision whisperer
At the rate you hear the words ‘big data’ and ‘analytics’ thrown around these days, you might think everyone was using them. And sadly you’d be wrong. In reality, most business folks leave insights out of their decisions because the tools to extract them are too complicated. Here’s a new name to drop. IBM Watson Analytics. Using natural language and a keyboard, anyone can go mining data for instant insights. Just ask your question and WatsonSee Original Article

Kenneth Cukier: Big data is better datayoutube.com

Kenneth Cukier: Big data is better datayoutube.com

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Code.org Launches Code Studio, A Toolset And Curriculum For…

Code.org Launches Code Studio, A Toolset And Curriculum For Teaching Kids Programming
Kyle Russell, techcrunch.com
Since its creation, Code.org‘s mission has been to get coding into curriculums for students as schools nationwide. Today, the nonprofit group is launching Code Studio, a combined set of tools and curriculum to get students in kindergarten through…

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02Oct/14

smarterplanet: How are Millennials changing the workplace? Join…

smarterplanet:

How are Millennials changing the workplace? Join…

smarterplanet:

How are Millennials changing the workplace? Join Stowe Boyd @stoweboyd & @IBMIBV to chat about the #FutureofWork 9/16 @ 2pm EST.

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New York, IBM and others unveil one-stop digital shop for Silicon Alley

New York, IBM and others unveil one-stop digital shop for Silicon Alley: Ben Fischer,…
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MindMixer Raises $17M To Help Governments Connect With Their…

MindMixer Raises $17M To Help Governments Connect With Their Communities
Anthony Ha, techcrunch.com
MindMixer, a platform allowing local governments to solicit ideas from their communities, is announcing that it has raised $17 million in Series C funding.When I first spoke to the company a couple of years ago, co-founder and CEO Nick Bowden s…

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Ramping Up for a Hard-Driving Internet of Things
Guest,…

Ramping Up for a Hard-Driving Internet of Things
Guest, asmarterplanet.com
Paul Brody, Global Industry Leader, Electronics, IBMBy Paul BrodyAs the Internet of Things starts to accelerate, the practical realities of running networks of devices that number in the billions and tens of billions are becoming a major…

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02Oct/14

parislemon: Insert the joke here: Times change — The times they…

parislemon:

Insert the joke here: Times change — The times they…

parislemon:

Insert the joke here: Times change — The times they are a-changin’ — Think different.
But really, this IBM deal seems like a smart partnership for Apple. They could either double their workforce to fully go after enterprise, or they can partner with a massive company already doing that. 
Yes, Apple likes to control every aspect of what they do. But enterprise is not a core competency and won’t be any time soon. Yet customers are demanding it. Hence, this deal.
And yes, thiSee Original Article

Online Education Gets Fast-Tracked With Coursera Classes…

Online Education Gets Fast-Tracked With Coursera Classes On-Demand
Selena Larson, readwrite.com
This is the year massive open online courses (MOOCs) come of age, says Daphne Koller, cofounder and president of Coursera. And the way her company’s helping that happen is offering up learning on-demand.Consumers are accustomed to getting…

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Drones, Augmented Reality, No Lines: A Glimpse Into the Future…

Drones, Augmented Reality, No Lines: A Glimpse Into the Future of Retail
BY Rhett Power @rhettpower, inc.com
GROWMake shopping fun, not a chore. Make it an experience. Your customers will appreciate and acknowledge your efforts.You get a text message from the Toys R Us drone that’s on its way to ‘ll deliver that birthday present for the birthday pa…

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Future Of Workpsfk.com
This PSFK Labs report uncovers key trends…

Future Of Workpsfk.com
This PSFK Labs report uncovers key trends and opportunities in the work place to help you grow your business and progress your career into the future

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09Apr/14

Does Your Inbound Marketing Content Have “Aura”?

inbound marketingBack in the early days of social marketing, you could get away with creating drivel for the sake of generating volume to throw out to article directories, blogs and Web 2.0 sites for the purpose of creating back links. You could take one piece of content and rewrite it 100 different ways and then just shoot it out to spray all across the web. At the time, it worked. Those days are gone forever as we rely on inbound marketing to drive your business online.

Today you have to have a content strategy for inbound marketing and everything you do must be well thought out. Your blog posts, videos, images, etc. have to have what I call an “AURA”. (Authentic, Useful, Relevant and Actionable)

Authentic: Everything you create or share should be your own or have your own spin on it. Do not put your name on something that isn’t yours. If you do share someone else’s information be sure to give credit where credit is due. Your followers will have more respect for you if you do.

Now this is not to say you cannot re-purpose the information into more than one format. In fact, you SHOULD be making the information available on all platforms. For example, your blog post can also be made into a video, an audio file and an infographic. This gives you more bang for your buck and helps you reach a wider audience because you can then place the same content on places like Youtube, Pinterest, Facebook, Twitter, Instagram and iTunes as well as your blog. You are far more likely to have the info passed around if you reach your audience where they are most likely to hang out online.

Useful: Every piece of material you share should serve a purpose to your customers or readers. The purpose may be entertainment, a valuable resource or useful information.  The reader should be able to take something away from the experience. If you waste their time with drivel, they won’t be back and they certainly won’t pass it along to others. Pure and simple, it is a waste of your time and resources. Inbound marketing means you need to stop writing content for your business and start writing for your customers.

Relevant: This should go without saying but the information you share needs to be relevant to the time, place and topic. There is no point in sharing old news or placing the information on an inappropriate platform. You wouldn’t try to submit an article to Pinterest. It just wouldn’t fly anymore than trying to teach old practices that no longer work or are accepted.

Actionable: One of the biggest mistakes you can do for your business is not give your readers or viewers directions to the next step they should take after viewing your content. This could be instructions for passing the info along to others, using the information you have shared with them for their personal gain or following a link to your product or more information on the topic. Never leave the visitor without a call to action.

So, following my own advice, I would like you to share this info with others via your favorite social site (Facebook or Twitter or both!) and then I want you to put this inbound marketing information to good use creating engaging content for your customers that will help move your business forward. Make sure to mind your AURA!