Category Archives: Marketing For Your Business

30Nov/16
Brad Gosse and Ron Douglas

How to Build Your List Without Spending a Fortune

There is no question that if you want to learn anything about Facebook marketing you turn to Ron Douglas for answers. He is a 14 year veteran of internet marketing and gets amazing results from Facebook.

Check out the video case study below to see how another successful internet marketer put Ron’s lessons to work on his own business and got the same incredible results.

 A Proven Formula For Generating 500 Leads (Or More) Per Day on Facebook

12Sep/16

Why Effective Marketing Isn’t One-Size Fits All

Today I am going to share with you the single most important piece of information that I used to take my business to the next level.

“One Size Fits All Doesn’t Work As A Marketing Strategy”

one-size-doesnt-fit-all

When I first started using email marketing to keep my customers engaged with my business I found that it gave my business a small boost but it didn’t quite do as well as I expected. I was getting my name out there and keeping it fresh in my prospect’s mind, but I was struggling to keep people subscribed to my email list. I was able to get people onto my list fairly easily, but keeping them as a subscriber long-term was a bit of a challenge.

My business, like 99% of all businesses, has a wide range of customers at various levels of success and their needs and interests are likewise different. I was using an email campaign that tried to fill the needs of everyone and as a result it was not very effective. Basically, one email would cater to my small businesses and the next would cover the needs of larger businesses.

What was happening was the emails for small businesses caused large businesses to unsubscribe and the emails for larger businesses caused the small business owners to unsubscribe. So you can see how it was a constant struggle trying to get new subscribers because of the customer turnover.

It wasn’t until I started segmenting my list and developing very specific campaigns that everything really clicked.

To have successful campaigns you really need to be able to

Get the Right Information to The Right People at The Right Time.

  • Lead growth and retention will go way up when all of your email marketing matches their needs
  • Increased revenue when your sales make sense to your customers
  • Increased trust as you can build a reputation of providing value and understanding their needs

In order to do this, you need to invest in a really good CRM/Autoresponder.

I shied away from making the investment for a while and went with a cheaper, basic autoresponder service. When I think back now, I would have achieved success so much sooner if I hadn’t been so focused on the cost instead of the benefits. The first year I switched to Infusionsoft and set up automated campaigns that segmented my mailing list and delivered the right information to the right people, my sales doubled. I know that these results were directly related to Infusionsoft because that was the only significant change I made to my business.

Being able to send the right information to the right people at the right time makes a world of difference. Sending relevant information and promotions to your leads is only possible when you have the ability to segment your email list through automated processes mean they move through your sales funnel easier and with greater speed.

Let me know if I can help you save time while making more money.

Thanks,

Rick

 

02May/15

18 Ways To Crush Your Marketing In 2015 – Part 2

businessman-marketing

Let’s continue on with 18 Ways to Make 2015 An Amazing Online Marketing Year – Cheat Sheet

10. Get your system down for delivering your back end product. Most of us don’t have the luxury of selling a software program for $1,000 or more. But if you do, that’s great because you don’t have to worry about product delivery.

For the most part, at $1000 or more, you’ll be delivering something that requires interaction. If you’re going to sell 2 of these (or more) per week, you need to get your delivery machine in gear.

11. Are you planning a recurring billing offer ? In some niches, a “widget” people pay for monthly does wonders for evening out your cash flow. In other niches (like Internet marketing) the average person only stays on recurring 2 or 3 months for most things, so it’s not worth it unless you can defy odds and find something that will keep people on recurring for 10 or so months.

One way to do this is to find or create a software program people pay month to access. You can become an affiliate for a service if you’re convinced it’ll be around long term.

12. Plan multiple projects. It’s interesting. Multi-tasking is proven to be ineffective. But what I see high achievers do is manage multiple projects. If one hits a bit of a dead end, they move to another while working in the background on the one that hit the dead end.

The only conclusion I draw from this is work in whatever way that allows you to get products done, out, finished, promoted, sold and delivered with your bank account expanding.

13. Learn to easily and simply transport money. No one wants to sell. It’s pretty much one of those potty mouth words that turns people off. However, everyone likes the idea of helping people buy. The difference is all in your attitude. Either way, you have a product or service. Your potential customers have money.

What you gotta get really good at is creating and presenting reasons for that money to be willingly transported from their bank account to yours in exchange for what you got for them. This is a learned skill. It isn’t something most of us had the luxury of being born with. You learn to do it. Some are better at it than others.

But everyone can get better via practice. Of course, at a certain point, you can simply hire sales people to execute money transports (that is, make sales) for you. Some people even do that on a commission-only basis. It’s not a perfect model. You’ll usually have high turnover and so forth.

But in this world, nothing is perfect short of change. Change is the only process guaranteed to happen. And
really, in marketing that’s all we want is change. Change the numbers of the Paypal account the money is in and
change the address of your product from yours to your customers.

Hopefully, you leave your customers very happy in the end.

14. Focus on what really creates money. The things that create money are all marketing skills. Things like learning how you really do surveys to find out what’s on the mind of consumers. Then learning how to create offers based on what you learned from the surveys. And learning how to communicate those offers.

These things aren’t hot, new, sexy or even particularly interesting to most. They aren’t a plugin. They aren’t SEO. They aren’t software. They aren’t video anything. They just happen to be the things that really make money.

Everything else is a distraction and a smoke screen. Do you know how to do surveys to find out what people want to buy? Do you know how to use the survey results to create offers? Do you know how to communicate your offer in a way that people willingly and gladly transfer money from their Paypal account to yours?

If you REALLY understand how to do surveys correctly, position an offer correctly, communicate it correctly, you can literally go into ANY viable market and make money. You can do it with a flower shop, accounting practice, office supplies or cleaning company.

You do the survey, find the problems and complaints, turn them into an low-scrutiny, entry-level offer, get the customer to know, like and trust you. Then move onto the real sale.

15. What you focus on expands. If you have your goals and activities in your planner and just stare at them daily, you’ll sooner or later increase them, if for no other reason than you’re tired of staring at zeroes.

16. Stabilize your marketing and sales machine. Your marketing machine brings you qualified prospects (that is, leads or potential buyers). Your sales machine makes the sales. Keep plugging away with your daily activities and top 10 injections for the month (to use Profit Planner terminology) until you find SOME marketing activities you can do that bring you potential buyers.

I like affiliate traffic because you don’t pay until after the sale. In niches, there is still modest or little competition for affiliate programs. Inside of Internet marketing, the competition is big but there are also
a ton of people promoting launches and many places you can announce your launch.

Everyone knows what the Game is. Facebook ads are easy to do and great if you can suck sales out of the leads. Be SURE to track that. Facebook leads are a bit notorious for opting in but not buying. The people I personally know doing best just send them straight to a live webby once a week and do a standard webinar pitch for a bigger ticket.

17. Find a way to erase your lead cost. I talked about this in my 10 greatest marketing secrets of all time. If you have that, remember the story I told about the guy in Conroe, Texas who would get a long closing on a large land acreage, re-survey it, then sell off half, so the land would be paid for? You can STILL do the same with opt-ins.

For example, my friend Daegan Smith custom programmed his own co-reg software so he can sell leads 3 times. He
makes a profit from every single opt in due to this. In that training, I also told the story of how my friend would buy banner ads, double the price, sell off half and the other half were his free advertising. Others I’ve heard about sold ads on their opt-in page to erase the cost of the clicks.

18. Work once and get paid for 10+ years. Look at the projects you’re working on. Are you working once and getting paid (potentially at least) for the next 10 years. My info products keep selling year after year after year.

To Your Success,
Rick

Check out the Marketing Profit Planner today

PS: If you got valuable info out of this, help spread the word by liking, commenting and sharing. This helps me
because the search engines like to see the comments AND it exposes my core message of real Internet marketing
that works live, interested prospects who can benefit from it.

18-ways-to-crush-your-marketing-in-2015-part-1

02May/15

18 Ways To Crush Your Marketing In 2015 – Part 1

businessman-marketing

Cheat Sheet  18 Ways to Make 2015 An Amazing Online Marketing Year 

Today is your cheat sheet for making 2015 an awesome year.
Great stuff if I may say so myself.

1. Set the results you want but then translate those results into activities . Results without matching activities are meaningless.

2. Assign activities to specific days, times and places. Research has proven just assigning a goal to a specific place, date and time greatly increases the odds you’ll actually do it.

This is probably the biggest thing you can do to increase your productivity. Simply get the activity in your Planner. This is why you must use a planner. Without it, you won’t assign times, dates and places.

3. Do a fresh survey of your market to find out what’s on their mind today, what their wants are, what their complaints are.

4. Commit to improving the roots of your prosperity tree – which are your positive mental and spiritual attitudes. Action flows from a base of positivity.

People with negative attitudes tend not to take action. What’s the use anyway? Without deep roots of positive energy, you won’t likely have the high activity level required for successful actions.

5. Commit to 10x activities = ala Grant Cardone (the branches on your prosperity tree). Your prosperity tree needs branches that produce fruit (sales).

By upping your activities focused on clear goals (sales), you increase the likelihood of bearing fruit.

6. Base your goals on increasing your 3-month averages. Here’s a book that explains how to do that. This is one of the methods I baked into my Profit Planner System.

If you’ve averaged 10 opt-ins a day for the past 3 months, make the goal this month to increase that average to 15 or 20. You can work off of 3 week averages also if you’re a go-getter.

7. Where will your new customers or new blood come from this year? Are you going to run Facebook ads? How about a product launch?

Run tests as soon as you can to see if it’s viable for you to get new customers from that source. For example, run some Facebook ads then look up each opt-in you got and count up sales or lack thereof after those opt-ins go through your 10 or 20-day email sequence.

One of my friends found he just couldn’t get Facebook leads to convert for him. But he did great from Bing ads and solo emails. People who are searching actively are more likely to buy than those who click on a random ad.

8. Have a plan B. If you don’t successfully get new customers from your plan A, what’s your plan B source?

9. Plan your income based on your big ticket. The easiest way to plan your income for the year is to NOT take into account your low dollar sales as those will largely go towards the cost of customer acquisition.

So plan your income based only on your big ticket sales, or what we call “the back end.” Let’s say you have a $1,000 widget (what it IS doesn’t matter…only the dollars matter for this example).

If your income goal is $10,000 a month, you need 10 sales a month or 2 a week. If you close a very modest 6% on a webinar, you need 35 people in attendance to make the two sales. Roughly 30% of registrations will show up live.

That means you need roughly 100 webinar registrations per week. Probably you’ll get those for $5 to $10 each, although I have friends who get ‘em for as low as $2 (but I wouldn’t plan my business assuming those low costs would last forever).

That means 100 registrations will cost you $500. With 2 sales, you’ll get back $2000 and net $500. But you’ll also be able to send out the replay and often double your sales from that. In other words, you may only need 50 to 75 actual registrations a week, lowering your marketing costs of $250 to $375.
Of course, you don’t have to use paid traffic.

You could just as easily do a product launch on JV Zoo and then a week or so after the launch, send people into your webinar funnel. There are no commissions on sales from the webinar. If you sold even 100 products on the launch (very doable even for newbies), then you could hit your numbers without investing any upfront cash.

The disadvantage of this model is what happens NEXT week? You need 100 more people for your webby! That’s why you see people shooting for 500 to 1,000 buyers which feed their back end sales for 1 or 2 months then they launch again. If they have a sub-par launch, then they have to hustle and launch again.

It’s not perfect but nothing is. The chances are high that if you buy registrations via paid traffic, the results will decline. You’ll need to change ads, change the webinar title, etc.

A lot of people never think through this. Their big plan is to make $10,000 a month from Amazon books without ever
selling anything on the “back end.” Not that a few people haven’t done it.

But you really have to look at the probabilities and put those odds in your favour. For the most part, you need a back end.

18 Ways To Crush Your Marketing In 2015 – Part 2

01Dec/14

9 Elements for Creating Enaging Business Blog Posts

marketing strategy

How Non-Writers Can Craft Business Blogs

Posting to your blog on a regular basis is extremely important. Search engines such as Google, Yahoo and Bing loves current, new content. By doing this will also help index your blog that much faster.

Most importantly, you will get results in keeping your readers coming back more often to your blog to read your articles, watch videos, listen to audio casts and learn more about you, your products and services you have to offer.

I came across an article at KISSmetrics about how non-writers can craft business blogs. I found this valuable as you will discover there are 9 elements for creating blogs posts that will engage your readers.

Research done by writtent.com/blog shows that 15 blogs a month can generate 1,200 new leads, gather twice as many inbound links, and use content to bolster social media engagement.

But, if it was easy, everyone would do it. The key for non-writers in charge of business blogging is to begin with successful templates, and then add the main ingredients. For instance, here is what a worthwhile business blog would include:

  • An eye-catching headline
  • Multimedia within the post
  • Linked outside sources
  • A structured narrative that answers the premise
  • Concise, scannable language
  • Quality, authoritative content

Smaller businesses may enlist a marketer or “that guy who knows writing” to publish blogs because that’s what everyone else does. While having content out there that promotes a business is better than nothing, blogs often are the first point of contact with new customers. Don’t let them encounter a rushed 300-word post with terrible formatting that doesn’t have a takeaway at the end.

So let’s take a look at what you need to do to craft a blog post…..

Find a Topic
Knowing what to write about is just as important as how you write it. Posting to a business blog every day is possible but not worth the effort if no one reads it. Luckily, hunting down topics is not difficult to do;

1. Stay up to date on what competitors are blogging about. Write a response or approach the subject from your own perspective.

2. Search through comments your readers leave on social media and blogs. These “clues” can lead to increased interaction with followers and help you leverage the content that works.

3. Research trending subjects on Google and news outlets. Is there some industry trend or social event in progress that can be recycled as a topic?

Build Better Headlines
Headlines, or “linkbait,” can be used to attract clicks and readers. Tractionable headlines need to spark interest, especially considering that Facebook followers will (at most) glimpse at a post before scrolling further down their newsfeeds. The difference between a click and an ignore is the headline.

Consider the following headlines:

1. Why do small businesses need blogs?
2. Ten Reasons Startups Need Blogs

Structure Narratives
With a topic and headline in place, it’s time to write your blog.
Readers need to be able to answer the question, “Why did I click this link?” within seconds of loading a page.

To get readers to scroll down an entire page, add in transitions and teasers, and format content with narrative flow. There needs to be a beginning, middle, and end, mingled with surprises and commentary. As a capstone, business blogs need to have a call-to-action or conversion tool that fulfills the purpose of the blog: getting readers to your website.

The most effective way to structure content is to play off of the headline. Let’s try “4 Tips to Boost a Blogger’s Readership” as an example:

  1. Open with an anecdote or example that convinces readers to read on.
  2. Explain the purpose of the blog (its intent) in the second paragraph (or section).
  3. Make a bold, obvious break for Tip 1, develop the point, and repeat for Tips 2, 3, and 4.
  4. Add a final break (subhead) and finish with a synopsis, sources, and closing thoughts.

As you can see there are 4 steps to write 4 tips.

Concerning length, blogs are only as good as you use them. Can you develop your topic, comment, and offer a takeaway in 400 words? Great. If not, write until it’s finished without boring readers or yourself.

Develop Style and Voice Branding
The biggest blog-killer is over-promotion, or when a business puts too much of itself into the content.

If your readers want to know more about you, they can go to your “about page”.

Create a Personality
While a business blog should have some promotion, or at least a link or mention of services, one thing it definitely should have is personality.

Unfortunately, a non-writer likely will focus more on typing out a blog one word at a time and miss the big picture.
Blogs should be fun and informative. Writers should sponsor the business rather than being sponsored by the business.

When I say a blog should have personality, I mean this:

1. Relax. Write to the reader, use “you,” and communicate in the first person.
2. Don’t be afraid to pull in odd examples to entertain your readers.
3. Allude to present events, industry, and modern culture when applicable.
4. Multimedia holds personality, though I advise serious business bloggers to stay away from cat memes and Rickrolling links (no matter how tempting).

Write for Readers who Scan
In terms of structure and style, today’s blogging culture often calls for short, choppy statements and lists. This is a gift for non-writers responsible for handling business blogs. Which of these two topics would be easier to write and be more informative and more attractive to readers?

1. Why College Students in the Midwest Shouldn’t Handle Personal Finances
2. Ten Reasons Why College Students Are Bad With Money

Establish Authority
And now the crux of the post — authority. Business bloggers are challenged to write as experts on a subject, even if they know nothing about bank loans in Idaho or how to manage credit debt. Thus, a paradox between writing quality and authority:

1. The “expert” may be your CEO or sales specialist. But, for whatever reason, the blog lands on your shoulders, and you have to fulfil the assignment and deliver an expert opinion (an even bigger challenge when the expert isn’t involved in the process).

2. You may very well be the authority on a subject but have no experience blogging or writing to an online audience. What do you do to revise and write prolific posts?

Focus on Quality
Quality or quantity? Bloggers have mixed feelings about this, especially considering the opening paragraph about how frequent blogging can double website visits.

For struggling business bloggers, it’s best to scale back quantity in order and just create fewer showcase blogs. Use a mix of content to give your readers (and writers) a break. Consider some of these alt-style blogs:

1. A roundup of a business’s top social media posts (top Tweets of the week, etc.).
2. A summary of a linked news article that has to do with a business.
3. Infographics or images that readers may find interesting or entertaining.
4. A quick “week in recap” post about what a business has been doing in the past week.
5. New product line? Write a post that cites a press release.

These types of blogs break up the workload and allow non-writers to focus more energy on creating a big hitter once a week.

Follow up after Posting
Finally. The blog is done. What now? Well, the post-and-done model is rarely worth the effort. These dead-on-arrival blogs aren’t updated, analysed, and shared, nor are they read.

Businesses should keep a running list of topics they’ve done in the past and use them as resources for future content, re-purposing, and collecting feedback on quality. Proficient business bloggers, for instance, often will write a big, comprehensive article that cites previous blogs.

In Summary, remember to structure your blog post with the following;
1. Find a Topic
2. Build Better Headlines
3. Structure Narratives
4. Develop Style and Voice Branding
5. Create a Personality
6. Write for Readers who Scan
7. Establish Authority
8. Focus on Quality
9. Follow up after Posting

Be sure to read the complete article; How Non-Writers Can Craft Business Blogs

Please leave your comments and share it using our handy social media bar.

24Nov/14

IBM’s new email app learns your habits to help get things…

IBM’s new email app learns your habits to help get things…

IBM’s new email app learns your habits to help get things done
Jon Fingas, engadget.com
Email can be overwhelming, especially at work; it can take a while to get back to an important conversation or project. IBM clearly knows how bad that deluge can be, though, since its new Verse email client is built to eliminate as much clutter as…

See Original Article

Fitbit Data Now Being Used In The Courtroom
Parmy Olson,…

Fitbit Data Now Being Used In The Courtroom
Parmy Olson, forbes.com
Personal injury cases are prime targets for manipulation and conjecture. How do you show that someone who’s been in a car accident can’t do their job properly, and deserves thousands of dollars in compensation? Till now lawyers have relied on doct…

See Original Article

17Nov/14

Why More Employers Are Using Data Analytics To Improve…

Why More Employers Are Using Data Analytics To Improve…

Why More Employers Are Using Data Analytics To Improve Healthcare Benefits
Anumeha Goel, forbes.com
Data. Whether it’s big or little, descriptive, predictive or prescriptive, the need to utilize data analytics to improve business results is a prevalent theme at this year’s HR® Technology Conference and Expo.When discussing how HR and technolo…

See Original Article

Hungry Planet: Can Big Data Help Feed 9 Billion Humans?
By John…

Hungry Planet: Can Big Data Help Feed 9 Billion Humans?
By John Roach, nbcnews.com
With a population set to hit 9 billion human beings by 2050, the world needs to grow more food —without cutting down forests and jungles, which are the climate’s huge lungs.The solution, according to one soil management scientist, is Big…

See Original Article

17Nov/14

IBM HR Solutions for Talent Management and Workforce…

IBM HR Solutions for Talent Management and Workforce…

IBM HR Solutions for Talent Management and Workforce Collaborationibm.com
I need to create a collaborative workforce that attracts and retains talent, enables productivity and gives my organization a competitive edge.Use collaboration technologies to create more effective and …

See Original Article

The 7 Principles Of The Future Employee
Jacob Morgan,…

The 7 Principles Of The Future Employee
Jacob Morgan, forbes.com
It’s safe to say that the employee of tomorrow is not the same person as the employee of yesterday. The five trends shaping the future of work helped make sure of that fact. A few weeks ago I also shared another visual called The Evolution of the…

See Original Article

17Nov/14

In this video, IBM’s Glenn Finch discusses a major change…

In this video, IBM’s Glenn Finch discusses a major change…

In this video, IBM’s Glenn Finch discusses a major change that every business should understand. We documented three more important shifts in analytics in our 2014 analytics study: ibm.biz/2014analytics
See Original Article

This Is Your Brain on Good Storytelling
BY Jessica Stillman,…

This Is Your Brain on Good Storytelling
BY Jessica Stillman, inc.com
LEADYou know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.Whether you’re trying to maintain an audience’s attention, sell your product, interest an interviewer, or pitch a…

See Original Article

17Nov/14

How the Internet of Things is transforming law enforcement By…


How the Internet of Things is transforming law enforcement By…

How the Internet of Things is transforming law enforcement By Colin Neagle, cio.com
The Internet of Things (IoT) is starting to make waves in law enforcement. From connected guns that remember exactly when and how they were fired to wearable smart devices designed for police dogs, th …

See Original Article

IBM Wants Startups on its Cloud
Deborah Gage, wsj.com
The…

IBM Wants Startups on its Cloud
Deborah Gage, wsj.com
The company has been under pressure lately to overhaul its business after reporting 10 consecutive quarters of flat or declining sales.

See Original Article

17Nov/14

How do you become a mobile enterprise? – IBM…

How do you become a mobile enterprise? – IBM…

How do you become a mobile enterprise? – IBM Mobileasmarterplanet.com
What is mobile enterprise? Mobile enterprise is a term used to describe a corporation or large organization that supports critical business functions and the use of business applications with smart mo …

See Original Article

Tencent, IBM Team Up to Offer Cloud-Based Services for…

Tencent, IBM Team Up to Offer Cloud-Based Services for Businesses – WSJ
Internet giant Tencent Holdings Ltd. is getting help from International Business Machines Corp. to attract business customers, as the Chinese company diversifies its offerings beyond games and online communication.
The companies said they signed a preliminary agreement to develop cloud-based offerings that would be provided by Tencent to sectors like banking, retail and health care, including services like management tools aSee Original Article

17Nov/14

Starwood Hotels begins rollout of iPhone/Apple Watch virtual…

Starwood Hotels begins rollout of iPhone/Apple Watch virtual…

Starwood Hotels begins rollout of iPhone/Apple Watch virtual room keys, Hilton to follow
Ben Lovejoy, 9to5mac.com
Starwood Hotels has officially launched its SPG Keyless service, allowing guests to use their iPhone (and, in the Spring, Apple Watch) to unlock their hotel doors, bypassing the front desk. The boutique hotel group first announced the project back…

See Original Article

Research: 82 percent of IT leaders consider security a top priority

Research: 82 percent of IT leaders consider security a top priority: Teena Hammond, zdnet.com
Tech…
See Original Article