In celebration of their Centennial Season [2016-17] the Toronto Maple Leafs brought together a 30-member One Hundred Committee, with the 31st member being the fans.
The goal — to determine The One Hundred Greatest Maple Leafs of the first One Hundred Years, reinforcing the legacy of the greatest players in club’s storied history. Johnny Bower is Number Seven on the One Hundred Greatest Toronto Maple Leafs.
Goalie — shoots Left Born Nov 8 1925 — Prince Albert, SASK
Hockey Hall of Fame Member | 4 Time NHL All-Star | 2 Time Stanley Cup Champion | 2 Time Vezina Trophy Winner
Today I am going to share with you the single most important piece of information that I used to take my business to the next level.
“One Size Fits All Doesn’t Work As A Marketing Strategy”
When I first started using email marketing to keep my customers engaged with my business I found that it gave my business a small boost but it didn’t quite do as well as I expected. I was getting my name out there and keeping it fresh in my prospect’s mind, but I was struggling to keep people subscribed to my email list. I was able to get people onto my list fairly easily, but keeping them as a subscriber long-term was a bit of a challenge.
My business, like 99% of all businesses, has a wide range of customers at various levels of success and their needs and interests are likewise different. I was using an email campaign that tried to fill the needs of everyone and as a result it was not very effective. Basically, one email would cater to my small businesses and the next would cover the needs of larger businesses.
What was happening was the emails for small businesses caused large businesses to unsubscribe and the emails for larger businesses caused the small business owners to unsubscribe. So you can see how it was a constant struggle trying to get new subscribers because of the customer turnover.
It wasn’t until I started segmenting my list and developing very specific campaigns that everything really clicked.
To have successful campaigns you really need to be able to
Get the Right Information to The Right People at The Right Time.
Lead growth and retention will go way up when all of your email marketing matches their needs
Increased revenue when your sales make sense to your customers
Increased trust as you can build a reputation of providing value and understanding their needs
I shied away from making the investment for a while and went with a cheaper, basic autoresponder service. When I think back now, I would have achieved success so much sooner if I hadn’t been so focused on the cost instead of the benefits. The first year I switched to Infusionsoft and set up automated campaigns that segmented my mailing list and delivered the right information to the right people, my sales doubled. I know that these results were directly related to Infusionsoft because that was the only significant change I made to my business.
Being able to send the right information to the right people at the right time makes a world of difference. Sending relevant information and promotions to your leads is only possible when you have the ability to segment your email list through automated processes mean they move through your sales funnel easier and with greater speed.
Let me know if I can help you save time while making more money.
Each and every day many of us open our laptops and cell phones to find our inbox full of emails
In 2015 their were over 2 billion emails sent our world wide every single day from 4.35 billion personal and business accounts.
And we owe it all to one man – Raymond Samuel Tomlinson.
Raymond, born April 23, 1941 in Amsterdam, New York passed away March 7 at his Lincoln, Massachusetts home at the age of 74.
Raymond is the creator of the “Email” way back in 1971.
1964 – Earned a Electrical Engineering Degree from the Rensselaer Polytechnic Institute [RPI], Troy, New York.
1965 – Received a Masters Degree from the Massachusetts Institute of Technology [MIT], Cambridge, Massachusetts.
1967 – Technology company of Bolt, Beranek and Newman (now BBN Technologies), where he helped develop the TENEX operating system including ARPANET Network Control Program and TELNET implementations.
1968 – Ray and BBN were hired bythe United States Defence Department to build the first Internet.
1971, Using ARPANET, the forerunner to the internet, Ray poineered network email by combining the SNDMSG and CPYNET programs. Which allowed messages to be sent to people on other computers. To do this he needed a symbol.
1973 – Became a co-author of RFC-561 which many of the email fields we still use today. Example From, Subject, and Date.
The @ symbol actually originated as far as 1884 on the American Underwood Typewriter. It was known as the “commercial a” commonly used back then by bookkeepers and accounts in ledgers. Example; 20 widgets @ 10 cents each.
AWARDS and HONOURS
2000 – Received the George R. Stibitz Computer Pioneer Award from the American Computer Museum.
2001 – Awarded the Webby Award from the International Academy of Digital Arts and Sciences for lifetime achievement.
2001 – Inducted into the Rensselaer Alumni Hall of Fame.
2002 – Awarded the Innovation Award from Discover Magazine.
2004 – Earned the Institute of Electrical and Electronics Engineers Internet Award.
2009 – Received the Prince of Asturias Award for scientific and technical research.
2011 – Ray was listed 4th in the MIT 150 list of the top 150 innovators and ideas from Massachusetts Institute of Technology.
2011 – Received the Eduard Rhein Kulturpreis Cultural Award.
2012 – Inducted into the Internet Hall of Fame by the Internet Society.
So next time you profit from an email you sent out to customer, give thanks to Raymond Samuel Tomlinson Email Inventor [1941-2016]
Hello, in this detailed 16 page report, I’ll be covering four areas to become a commanding influence in your real estate market and beyond.
How to generate new leads every day
How to set up a continuing source of referrals and repeat Business
How to stand out in your area and beyond
How to apply it to your business
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When you do this, you are automatically positioned as a person of influence in your field.
Included in this report are case studies from clients I work with ongoing.
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Whether your involved in residential or commercial real estate, this will be valuable to you and your clients.
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