All posts by Rick Ostler

02Oct/14

parislemon: Insert the joke here: Times change — The times they…

parislemon:

Insert the joke here: Times change — The times they…

parislemon:

Insert the joke here: Times change — The times they are a-changin’ — Think different.
But really, this IBM deal seems like a smart partnership for Apple. They could either double their workforce to fully go after enterprise, or they can partner with a massive company already doing that. 
Yes, Apple likes to control every aspect of what they do. But enterprise is not a core competency and won’t be any time soon. Yet customers are demanding it. Hence, this deal.
And yes, thiSee Original Article

Online Education Gets Fast-Tracked With Coursera Classes…

Online Education Gets Fast-Tracked With Coursera Classes On-Demand
Selena Larson, readwrite.com
This is the year massive open online courses (MOOCs) come of age, says Daphne Koller, cofounder and president of Coursera. And the way her company’s helping that happen is offering up learning on-demand.Consumers are accustomed to getting…

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Drones, Augmented Reality, No Lines: A Glimpse Into the Future…

Drones, Augmented Reality, No Lines: A Glimpse Into the Future of Retail
BY Rhett Power @rhettpower, inc.com
GROWMake shopping fun, not a chore. Make it an experience. Your customers will appreciate and acknowledge your efforts.You get a text message from the Toys R Us drone that’s on its way to ‘ll deliver that birthday present for the birthday pa…

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Future Of Workpsfk.com
This PSFK Labs report uncovers key trends…

Future Of Workpsfk.com
This PSFK Labs report uncovers key trends and opportunities in the work place to help you grow your business and progress your career into the future

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02Oct/14
trust

How to Cultivate Trust in Your Work Relationships

How to Cultivate Trust in Your Work Relationships
A few years ago, I worked with a woman named Angela who managed a program that was interdependent with the one I was involved with. Though we didn’t have a reporting relationship, our mutual success was clearly dependent on our ability to collaborate.
It was one of the most difficult working relationships I’ve ever experienced — and an extremely stressful one. As I reflect back on that time, I realize there was one major ingredient missing from our collaboration. The problem See Original Article

Home Design Site Houzz Raises $165 Million to Expand Globally
Houzz is about to do some renovation of its own.
The home-design and remodeling website announced on Wednesday that it raised $165 million in a Series D round of funding led by Sequoia to accelerate its global expansion, and further invest in technology.
See also: Houzz Helps You Make Your House a Home
Houzz launched in the United States in 2009 with the goal of providing home-design inspiration, as well as connecting homeowners with professionals and products that can help transform their houSee Original Article

How to Set Up a U.S. Company as a Foreign National
Where are software startups these days? In San Francisco, California; Budapest, Hungary; Bangalore, India; Kigali, Rwanda; Skolkovo, Russia; and Shenzen, China. With the cloud boom, geographic boundaries are a thing of the past. Great companies can be built anywhere, selling apps and products to customers living anywhere
Yet while the importance of geography is starting to dissolve, there are still times when a foreign business wants to set up shop in the U.S. Perhaps it’s because U.S. cSee Original Article

New York Times to Cut 100 Jobs, Shuts Down NYT Opinion App
The New York Times announced Wednesday that it plans to cut around 100 newsroom jobs, roughly 7.5% of the staff.
The Times will offer buyouts to staffers, with extra incentives for those who have been there longer, before resorting to layoffs to reach the target for reductions
See also: The Full New York Times Innovation Report
“While there are promising signs in digital advertising and digital subscriptions, the print business remains under pressure. And our new products are not achieving theSee Original Article

09Apr/14

Does Your Inbound Marketing Content Have “Aura”?

inbound marketingBack in the early days of social marketing, you could get away with creating drivel for the sake of generating volume to throw out to article directories, blogs and Web 2.0 sites for the purpose of creating back links. You could take one piece of content and rewrite it 100 different ways and then just shoot it out to spray all across the web. At the time, it worked. Those days are gone forever as we rely on inbound marketing to drive your business online.

Today you have to have a content strategy for inbound marketing and everything you do must be well thought out. Your blog posts, videos, images, etc. have to have what I call an “AURA”. (Authentic, Useful, Relevant and Actionable)

Authentic: Everything you create or share should be your own or have your own spin on it. Do not put your name on something that isn’t yours. If you do share someone else’s information be sure to give credit where credit is due. Your followers will have more respect for you if you do.

Now this is not to say you cannot re-purpose the information into more than one format. In fact, you SHOULD be making the information available on all platforms. For example, your blog post can also be made into a video, an audio file and an infographic. This gives you more bang for your buck and helps you reach a wider audience because you can then place the same content on places like Youtube, Pinterest, Facebook, Twitter, Instagram and iTunes as well as your blog. You are far more likely to have the info passed around if you reach your audience where they are most likely to hang out online.

Useful: Every piece of material you share should serve a purpose to your customers or readers. The purpose may be entertainment, a valuable resource or useful information.  The reader should be able to take something away from the experience. If you waste their time with drivel, they won’t be back and they certainly won’t pass it along to others. Pure and simple, it is a waste of your time and resources. Inbound marketing means you need to stop writing content for your business and start writing for your customers.

Relevant: This should go without saying but the information you share needs to be relevant to the time, place and topic. There is no point in sharing old news or placing the information on an inappropriate platform. You wouldn’t try to submit an article to Pinterest. It just wouldn’t fly anymore than trying to teach old practices that no longer work or are accepted.

Actionable: One of the biggest mistakes you can do for your business is not give your readers or viewers directions to the next step they should take after viewing your content. This could be instructions for passing the info along to others, using the information you have shared with them for their personal gain or following a link to your product or more information on the topic. Never leave the visitor without a call to action.

So, following my own advice, I would like you to share this info with others via your favorite social site (Facebook or Twitter or both!) and then I want you to put this inbound marketing information to good use creating engaging content for your customers that will help move your business forward. Make sure to mind your AURA!

14Mar/14

Small Business Success Kits [Free + Bonus]

My friends at Infusionsoft are offering valuable Small Business Success Kits
to help you identify places in your business that have room for improvement.

The success kits contain worksheets and videos that walk you through Lifecycle
Marketing and shows you how it can be applied for your business specifically!

All of this is free and can help your business Thrive 365 days of the year.

Click the link below to get access to these amazing tools; 
Small Business Success Kits

I have been using Infusionsoft for a few years now and it has rocked my business
with prospects, increased sales, upsells and referrals.

I HAVE A BONUS FOR YOU…Video Marketing Training;

My 5-part video bonus includes training videos on:
1. Creating commercials for offline companies 6:26
2. Using Video to Make Sales Letters 6:25
3. Using video to enhance an ebook or guide 5:51
4. Creating customer service how to videos 7:19
5. Using video invitations to events 6:15

Over 30 minutes of how to training videos – $57. Value

To get the bonus, please forward your confirmation email to me
from Infusionsoft and I will email you Video Marketing Training.
Or include it in the comment box below.

Please do me a favour – Share this post with your friends and business associates.

Thanks and to your success!
Rick Ostler

03Feb/14

Email Marketing – What You Need to Ask Yourself

Hello,
First off, thanks for stopping by my web site today.

I have prepared another PDF for you….

Where I share – When it comes to email marketing, I have learned over the years
there are a number of things you need to ask yourself from the get go…….

Rick Ostler Marketing Minute2

And the number one objection I hear from clients about email marketing.

Please share it with others and post your comments below

Thanks, Rick Ostler

31Jan/14

Email Marketing – Sales Funnel Framework

Hello,
First off, thanks for stopping by my web site today.

I have prepared another PDF for you….

Where I share more about the email Follow-up Sequence and how I framework an overall
structure you can use that will result in the most effective online selling situations.

Rick Ostler Marketing Minute1

Please share it with others and post your comments below

Thanks, Rick Ostler