Let’s continue on with 18 Ways to Make 2015 An Amazing Online Marketing Year – Cheat Sheet
10. Get your system down for delivering your back end product. Most of us don’t have the luxury of selling a software program for $1,000 or more. But if you do, that’s great because you don’t have to worry about product delivery.
For the most part, at $1000 or more, you’ll be delivering something that requires interaction. If you’re going to sell 2 of these (or more) per week, you need to get your delivery machine in gear.
11. Are you planning a recurring billing offer ? In some niches, a “widget” people pay for monthly does wonders for evening out your cash flow. In other niches (like Internet marketing) the average person only stays on recurring 2 or 3 months for most things, so it’s not worth it unless you can defy odds and find something that will keep people on recurring for 10 or so months.
One way to do this is to find or create a software program people pay month to access. You can become an affiliate for a service if you’re convinced it’ll be around long term.
12. Plan multiple projects. It’s interesting. Multi-tasking is proven to be ineffective. But what I see high achievers do is manage multiple projects. If one hits a bit of a dead end, they move to another while working in the background on the one that hit the dead end.
The only conclusion I draw from this is work in whatever way that allows you to get products done, out, finished, promoted, sold and delivered with your bank account expanding.
13. Learn to easily and simply transport money. No one wants to sell. It’s pretty much one of those potty mouth words that turns people off. However, everyone likes the idea of helping people buy. The difference is all in your attitude. Either way, you have a product or service. Your potential customers have money.
What you gotta get really good at is creating and presenting reasons for that money to be willingly transported from their bank account to yours in exchange for what you got for them. This is a learned skill. It isn’t something most of us had the luxury of being born with. You learn to do it. Some are better at it than others.
But everyone can get better via practice. Of course, at a certain point, you can simply hire sales people to execute money transports (that is, make sales) for you. Some people even do that on a commission-only basis. It’s not a perfect model. You’ll usually have high turnover and so forth.
But in this world, nothing is perfect short of change. Change is the only process guaranteed to happen. And
really, in marketing that’s all we want is change. Change the numbers of the Paypal account the money is in and
change the address of your product from yours to your customers.
Hopefully, you leave your customers very happy in the end.
14. Focus on what really creates money. The things that create money are all marketing skills. Things like learning how you really do surveys to find out what’s on the mind of consumers. Then learning how to create offers based on what you learned from the surveys. And learning how to communicate those offers.
These things aren’t hot, new, sexy or even particularly interesting to most. They aren’t a plugin. They aren’t SEO. They aren’t software. They aren’t video anything. They just happen to be the things that really make money.
Everything else is a distraction and a smoke screen. Do you know how to do surveys to find out what people want to buy? Do you know how to use the survey results to create offers? Do you know how to communicate your offer in a way that people willingly and gladly transfer money from their Paypal account to yours?
If you REALLY understand how to do surveys correctly, position an offer correctly, communicate it correctly, you can literally go into ANY viable market and make money. You can do it with a flower shop, accounting practice, office supplies or cleaning company.
You do the survey, find the problems and complaints, turn them into an low-scrutiny, entry-level offer, get the customer to know, like and trust you. Then move onto the real sale.
15. What you focus on expands. If you have your goals and activities in your planner and just stare at them daily, you’ll sooner or later increase them, if for no other reason than you’re tired of staring at zeroes.
16. Stabilize your marketing and sales machine. Your marketing machine brings you qualified prospects (that is, leads or potential buyers). Your sales machine makes the sales. Keep plugging away with your daily activities and top 10 injections for the month (to use Profit Planner terminology) until you find SOME marketing activities you can do that bring you potential buyers.
I like affiliate traffic because you don’t pay until after the sale. In niches, there is still modest or little competition for affiliate programs. Inside of Internet marketing, the competition is big but there are also
a ton of people promoting launches and many places you can announce your launch.
Everyone knows what the Game is. Facebook ads are easy to do and great if you can suck sales out of the leads. Be SURE to track that. Facebook leads are a bit notorious for opting in but not buying. The people I personally know doing best just send them straight to a live webby once a week and do a standard webinar pitch for a bigger ticket.
17. Find a way to erase your lead cost. I talked about this in my 10 greatest marketing secrets of all time. If you have that, remember the story I told about the guy in Conroe, Texas who would get a long closing on a large land acreage, re-survey it, then sell off half, so the land would be paid for? You can STILL do the same with opt-ins.
For example, my friend Daegan Smith custom programmed his own co-reg software so he can sell leads 3 times. He
makes a profit from every single opt in due to this. In that training, I also told the story of how my friend would buy banner ads, double the price, sell off half and the other half were his free advertising. Others I’ve heard about sold ads on their opt-in page to erase the cost of the clicks.
18. Work once and get paid for 10+ years. Look at the projects you’re working on. Are you working once and getting paid (potentially at least) for the next 10 years. My info products keep selling year after year after year.
To Your Success,
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because the search engines like to see the comments AND it exposes my core message of real Internet marketing
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