Cheat Sheet 18 Ways to Make 2015 An Amazing Online Marketing Year
Today is your cheat sheet for making 2015 an awesome year.
Great stuff if I may say so myself.
1. Set the results you want but then translate those results into activities . Results without matching activities are meaningless.
2. Assign activities to specific days, times and places. Research has proven just assigning a goal to a specific place, date and time greatly increases the odds you’ll actually do it.
This is probably the biggest thing you can do to increase your productivity. Simply get the activity in your Planner. This is why you must use a planner. Without it, you won’t assign times, dates and places.
3. Do a fresh survey of your market to find out what’s on their mind today, what their wants are, what their complaints are.
4. Commit to improving the roots of your prosperity tree – which are your positive mental and spiritual attitudes. Action flows from a base of positivity.
People with negative attitudes tend not to take action. What’s the use anyway? Without deep roots of positive energy, you won’t likely have the high activity level required for successful actions.
5. Commit to 10x activities = ala Grant Cardone (the branches on your prosperity tree). Your prosperity tree needs branches that produce fruit (sales).
By upping your activities focused on clear goals (sales), you increase the likelihood of bearing fruit.
6. Base your goals on increasing your 3-month averages. Here’s a book that explains how to do that. This is one of the methods I baked into my Profit Planner System.
If you’ve averaged 10 opt-ins a day for the past 3 months, make the goal this month to increase that average to 15 or 20. You can work off of 3 week averages also if you’re a go-getter.
7. Where will your new customers or new blood come from this year? Are you going to run Facebook ads? How about a product launch?
Run tests as soon as you can to see if it’s viable for you to get new customers from that source. For example, run some Facebook ads then look up each opt-in you got and count up sales or lack thereof after those opt-ins go through your 10 or 20-day email sequence.
One of my friends found he just couldn’t get Facebook leads to convert for him. But he did great from Bing ads and solo emails. People who are searching actively are more likely to buy than those who click on a random ad.
8. Have a plan B. If you don’t successfully get new customers from your plan A, what’s your plan B source?
9. Plan your income based on your big ticket. The easiest way to plan your income for the year is to NOT take into account your low dollar sales as those will largely go towards the cost of customer acquisition.
So plan your income based only on your big ticket sales, or what we call “the back end.” Let’s say you have a $1,000 widget (what it IS doesn’t matter…only the dollars matter for this example).
If your income goal is $10,000 a month, you need 10 sales a month or 2 a week. If you close a very modest 6% on a webinar, you need 35 people in attendance to make the two sales. Roughly 30% of registrations will show up live.
That means you need roughly 100 webinar registrations per week. Probably you’ll get those for $5 to $10 each, although I have friends who get ‘em for as low as $2 (but I wouldn’t plan my business assuming those low costs would last forever).
That means 100 registrations will cost you $500. With 2 sales, you’ll get back $2000 and net $500. But you’ll also be able to send out the replay and often double your sales from that. In other words, you may only need 50 to 75 actual registrations a week, lowering your marketing costs of $250 to $375.
Of course, you don’t have to use paid traffic.
You could just as easily do a product launch on JV Zoo and then a week or so after the launch, send people into your webinar funnel. There are no commissions on sales from the webinar. If you sold even 100 products on the launch (very doable even for newbies), then you could hit your numbers without investing any upfront cash.
The disadvantage of this model is what happens NEXT week? You need 100 more people for your webby! That’s why you see people shooting for 500 to 1,000 buyers which feed their back end sales for 1 or 2 months then they launch again. If they have a sub-par launch, then they have to hustle and launch again.
It’s not perfect but nothing is. The chances are high that if you buy registrations via paid traffic, the results will decline. You’ll need to change ads, change the webinar title, etc.
A lot of people never think through this. Their big plan is to make $10,000 a month from Amazon books without ever
selling anything on the “back end.” Not that a few people haven’t done it.
But you really have to look at the probabilities and put those odds in your favour. For the most part, you need a back end.